Cyclists adopt revolutionary seamless base layer

Chicago, IL -October 20, 2005- Zensah™ (www.zensah.com), the originator of seamless performance apparel, announces its entry into the cyclocross market with sponsorship of the 2005 Chicago Cyclocross Cup (www.chicrosscup.com). Zensah Performance Apparel will be worn by the cyclists to keep them warm during Chicago's tough fall and winter ‘cross season. Plus they'll benefit from light and dry conditions when training in the summer.

Cyclocross is the fastest growing segment in the bicycle-racing world, particularly in the U.S. It's an activity that started in Europe as a way for cyclists to stay in shape during the off-season. The courses generally offer a mix of terrain including grass, pavement, hills, dirt, and barricade portions to force riders into a partial run each lap

“We are enthused about our partnership with the Chicago ‘Cross Cup. Cyclocross racing is extremely viewer friendly, which will provide Zensah with much exposure" stated Joe Gollinger, sales associate. “The adoption of Zensah™ proprietary technology by these top cyclists is a testament to the efficiency of our products. Simply put, cyclists who wear Zensah™ will perform better."

Joe Doyle, one of the founders of the Chicago ‘Cross Cup said, “Our racers need a base layer which is multi functional. We found that Zensah to be the most advanced. We love the way it feels under a jersey.“


About Zensah™ Performance Apparel
Zensah™, the originator of seamless performance apparel, is dedicated to developing and marketing seamless performance apparel for athletes. The company has developed proprietary technology which provides exceptional moisture management helping keep athletes cool, light and dry. Athletes in the NBA, NFL, NHL, Major League Baseball, and Olympians have switched to Zensah™. For more information please visit www.zensah.com


The Chicago Cyclocross Cup was started in 2004 by a group of ‘crossers from local teams that had a strong desire to race in their neighborhood. They spoke to other people who had similar goals and before you knew it a series was born. 2005 marks the inclusion of some great new venues in the suburbs with spectacular support and all the fun that you expect at a ‘cross race. Our goal is to create a series that you can enjoy with fantastic sponsorship, great competition and lively courses. We hope it lasts for years to come.
www.chicrosscup.com