AUSTIN, TEXAS (December 7, 2011) -- WIN Detergent announced its first endorsement today by Zensah Performance Apparel. Under the arrangement, Zensah will recommend WIN detergent to consumers and retailers for all of its apparel products, and Zensah will become a reseller of WIN Detergent on its web site. All Zensah apparel will carry a "Best if washed with WIN" hangtag or packaging label.

The endorsement arrangement will last through at least the end of 2013. During that time, Zensah will include a hangtag on all of its sportsbras and other apparel carrying a "Best if washed with WIN" logo, and will print that logo on the packaging for all of its compression sleeves. Zensah will also sell WIN directly to consumers through their web site, will will include free samples of WIN with larger direct-to-consumer orders to help encourage Zensah wearers to try the detergent.

"We get a lot of questions about how to care for our products," said Zensah Founder & Owner Ze'ev Feig. "We chose to recommend WIN because it really helps get our technical fabrics cleaner and improves our garments' performance and longevity. It's also a great opportunity for us to support our retail partners with an opportunity for add-on sales."

"The endorsement by Zensah is really a testimony to the quality of the product," said Lee Silverman, WIN's Managing Director. "The relationship with Zensah really goes a long way toward helping us re-establish credibility with consumers and retailers after WIN was off the market for almost a year."

ABOUT WIN
Bought out of default in August 2011 by Lee Silverman, owner of JackRabbit Sports in New York City, WIN was the leading care product for technical apparel from 2006 through 2010. In just four months, WIN has already signed on over 100 independent retailers, including many of the top running stores in the country, as well as Amazon.com as a national retail partner. WIN is based in New York City.

ABOUT ZENSAH
Zensah®, based in Miami, is the originator of high tech compression leg sleeves, compression socks and compression apparel for athletes. Offering compression products for performance and recovery, Zensah® provides the optimal compression level and continues to be the primary choice for athletes.

Contacts:
WIN:
Lee Silverman, Managing Director
lee@windetergent.com,
212-727-2980 x223
http://www.windetergent.com

ZENSAH:
Ryan Oliver, Director of Marketing
ryan@zensah.com
305-935-4169
http://www.zensah.com

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